A band called Smalltown Poets did it. All because they used analytics to guide their marketing decisions.
First, they noticed that a certain song was doing quite well on Pandora particularly during Christmas time. Its title: “Children Go Where I Send Thee.”
Then judging from Pandora data, the band uploaded a video of them performing the song on Facebook. After that, they didn’t just sit there. They did a couple of things to increase the speed of sharing. And they watched as the video got over 50,000 views.
Of course, they were thrilled. But they also learned a couple of things from the entire experience. Things they did perfectly and those they should have done better.
It’s a great read.
You are bound to learn something from this article- whether you are behind the mic or behind the boards.