As you may have noticed, a number of brands and bands mistakenly use social media only for self-promotion. But that shouldn’t be the case. Social media should also be used for brand-building. This is because your audience will not necessarily trust you or pay attention to you if all your posts are always about you, you and you.
So your content needs to be mixed up. You need to make it a cool cocktail of posts that both promote and build your brand.
And with that kind of thinking, here are some killer ideas on what content you should post in order to get more fans.